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High Five 3d Characters Shows friendship And GreetingHave you ever walked into a store in your town, and been addressed by name?  This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of  great customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.Personalized Envelope Mailed Message Special Unique Communicatio

Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s  first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization ñ such as a first name, as well as the email address. If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results!

Many opt-in forms ask only for the first name and email.   This short, minimal request increases the number of people who otp- in to a list.  Once you build creditability and value with your list members, you can ask them to update their information and preferences.   Allowing the members to add more information without requiring it is one way to keep opt ins high and still personalize your messages with greater detail as your relationship continues.

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About

Ginny Kronsted is one of the area’s leading social marketing strategists and widely recognized as a top Engagement Marketing expert. Ginny’s background includes over twelve years in the fields of Business Relationships, Marketing and Internet Promotions, making social marketing her ideal arena. Her focus in on the Full Engagement Experience that maximizes every touch made with a prospect or customer through applying simple strategies to your marketing chaos. She works with businesses and organizations who don’t want to miss an opportunity to turn a prospect into a customer or a customer into a repeat customer. Through her consulting and training, Ginny teaches and consults with businesses and brands to become a true social business, with measurable profits from integrating proven online and offline marketing strategies that produce Far More Customers Faster! Ginny can be reached at Ginny@GJKassociates.com. Ginny’s live events and trainings deliver simple, impactful actionable steps to engage with your audience. Contact Ginny at 630-708-7455 for more information on our complete line of business services and a schedule of classes or to book a speaker for your next event.

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