LinkedIn Groups Are a Great Resource!
LinkedIn is becoming easier to use, streamlined and customizable. Conversations are happening at an increasing rate promoting more engaged relationships and connections. Now, LinkedIn Groups, which are the foundation of these conversations, have a new look. In fact, many new looks. New features recently added to groups allow users to customize and brand their conversation space.
According to LinkedIn Blog, groups are one of the more popular features of the social media platform. Over 2 MILLION Groups have been created. On any given day, users share experiences, knowledge, tidbits, “secrets” and ask questions on almost every imaginable topic. Managing a group gives users the podium to direct answers and facilitate the conversation. Expert reputations are built on LinkedIn Groups, and real business is conducted.
With the new features, Group mangers and members will be able to give a little personality to the platform. To make their space their own and further expand their brand or personality within the LinkedIn platform. This enhancement will help bring a cohesive and recognizable message to the target audience. Critical so to Social Marketing success is the visible and recognizable online brand. LinkedIn just gave us one more area to build our brand!
“Today there are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created each week. We’re happy to begin rolling out this new look to our English speaking members today as part of our ongoing efforts to add even more value for members like you, so LinkedIn Groups can continue to be a destination for professionals to gain important insights, ask questions, share ideas and engage with others every day.” LinkedInBlog.com
Not sure if LinkedIn is right for your business? Review the facts on who, why and how often LinkedIn Groups are used. A Social Marketing Strategy will help identify, the platforms and message appropriate for your business. Social Marketing needs to be focused, intentional, strategic and above all SOCIAL! So what are you waiting for? GO GET SOCIAL
Ginny Kronsted is one of the area’s leading social marketing strategists and widely recognized as a top Facebook marketing expert. Ginny’s background includes over twelve years in the fields of relationships, marketing and Internet technology, making social marketing her ideal arena.
Through her consulting and training, Ginny teaches and consults with businesses and brands to become a true social business, with measurable profits from integrating proven online and offline social marketing strategies. Ginny can be reached at Ginny@GJKassociates.com
Contact Ginny at 630-708-7455 for more information on our complete line of business services and a schedule of social media classes