Overwhelmed Trying To Do It All?

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question-dice

 

Effective marketing, whatever form it takes, always meets certain criteria. That’s what makes it effective.   This 10-Point checklist will help you determine if your marketing passes the test.

I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

 

 

 

1. Does it focus on the solution or benefit you provide?
Too often ads simply list product or service features. Don’t make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

 

2. Does it have one, clear message?
What’s the one message you want to communicate? Make sure it’s not buried in too much information or it may not get across.

 

3. Is it focused on one, specific group of prospects?Target Market Means Targeting Customers Direct
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects – it’s the only way to make sure you are addressing their needs.

 

4. Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.

 

 

5. Does it feature your Unique Selling Proposition?
This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It better come across loud and clear in everything you do

 

6. Does it have one, compelling point of focus?
Ever see an ad with so many things in it you didn’t know where to look first? Your prospects won’t know either if you try to cram too much into your ads or promotional materials.

 

7. Does it accurately communicate your business’ personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they “know” you. If you change your personality every week, they won’t come to know and trust you.

 

8. Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.

 

9. Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn’t have computer access, or they’re away from their office but they want more information right now?

 

10. Do you have a specific objective for the marketing?
If you don’t know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

 

If you aren’t happy with your score….Take action!    Take advantage of our Free Consultation and Missed Opportunity Review.       Sometimes it is the questions asked that provide the best answers.

 

 

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About

Ginny Kronsted is one of the area’s leading social marketing strategists and widely recognized as a top Engagement Marketing expert. Ginny’s background includes over twelve years in the fields of Business Relationships, Marketing and Internet Promotions, making social marketing her ideal arena. Her focus in on the Full Engagement Experience that maximizes every touch made with a prospect or customer through applying simple strategies to your marketing chaos. She works with businesses and organizations who don’t want to miss an opportunity to turn a prospect into a customer or a customer into a repeat customer. Through her consulting and training, Ginny teaches and consults with businesses and brands to become a true social business, with measurable profits from integrating proven online and offline marketing strategies that produce Far More Customers Faster! Ginny can be reached at Ginny@GJKassociates.com. Ginny’s live events and trainings deliver simple, impactful actionable steps to engage with your audience. Contact Ginny at 630-708-7455 for more information on our complete line of business services and a schedule of classes or to book a speaker for your next event.

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